Inside Japan’s Tricked-Out DIY Truck Culture!

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If you find yourself driving down a highway in Japan, you might pass what looks like an actual Transformer.No, you’re not crazy.

These tricked-out transports belong to a niche DIY semi truck culture called dekotora, in which long-haul drivers add custom graphics, lights and swag to their vehicles on a level that goes way beyond a couple decals.

With some dekotora customizations costing up to $100,000, many of these dedicated DIY designers see their vehicles as spiritual extensions of their identity.

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The Dekotora or Decotora , an abbreviation for “decoration truck”, is a type of extravagantly decorated truck in Japan. Commonly displaying neon or ultraviolet lights, extravagant paints and stainless or golden exterior parts, on both on the exterior and the interior.

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