Describing herself as a professional ‘lady of leisure’, Simone Toon’s lavish lifestyle is funded by sugar daddies – older men who pay for her serviced London apartments, gym membership, holidays, designer handbags and shoes.
The 25-year-old rarely gets up before midday, jets all over the world and never cooks a meal for herself, eating out at Knightsbridge and Mayfair hotspots instead.
She shops at Harvey Nichols and Harrods most days and buys herself a new handbag every week.
Sugar babies, according to the site’s sign-up page, are “attractive people looking for the finer things in life”. “They appreciate exotic trips and gifts.