We turned a glass elevator into a fake Apple Store and brought in fake employees and customers waiting in line for the iPhone X.
image/text credit: Improv Everywhere
For our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees.
Plus a line of 50 people waiting in line for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.
The fake employees even tried to convince people to line up for the iPhone X. To make the act look more convincing, some of the fake customers came out of the elevator holding white bags while acting excited. It was more like performance art than a prank, since the people in line were all in on it, making it a spectacle but not a harmful hoax for passersby.