Rolls-Royce Debuts Its Stunning $13 Million Sweptail Coachbuild

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Sweptail is a highly bespoke motor car created by Rolls-Royce to fulfill the dreams of a single customer. Unveiled at Villa d’Este for Concorso d’Eleganza, it evokes the drama of the swept-tail Rolls-Royces from the 1920s.When,approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele.

image credit: asphalte.ch

This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish.

image credit: asphalte.ch

Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.The owner of this car, who doesn’t wish to be named, has deep pockets. Very deep pockets, since the special Rolls is rumored to cost around $13 million.

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Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding.

We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”

VIACAR TV
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