Handmade movie posters were once a mainstay of Hollywood and cinemas around the world, but the trend has long died out in favor of glossy, Photoshopped billboards.
In Athens, Greece, one movie theater continues an old tradition: it features hand-painted posters on the marquee.
Virginia Axiotis is the only movie billboard painter in the country and every week she brings to life a new display for Athinaion Cinemas.
It’s her way of contributing to the magic of the movies, the goal is to get people excited, curious, to make them want to see more.
The hand-painted movie billboards that once decorated cinemas across the world are little more than a distant memory for middle-aged cinephiles.