The Deora is a 1965 Dodge A100 pickup truck that was heavily customized by Mike and Larry Alexander in Detroit for the 1967 Detroit Autorama. Harry Bentley Bradley designed the Deora and helped with the build process. In 1964, Harry Bentley Bradley was commissioned to design it by the Alexander brothers. The Deora is based on the compact Dodge A100 pickup.
source.image: HotMetalVideos
The back hatch of a 1960 Ford station wagon served as the windshield. It was chopped, sectioned, and channelled to create the fully functional, futuristic-looking pickup. The slant six engine and 3-speed manual transmission were moved rearward 15 inches, out of the cab and into the bed and covered by the hard tonneau.
source.image: HotMetalVideos
Entry into the gold-painted custom is achieved by lifting up the windshield, swivelling the lower gate and entering through the front. While the exterior was completely reworked, it is still somewhat recognizable as a Dodge A-100, but it had a more modern and racier look, pointed like an arrow to the road ahead.
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To build the Deora, the Alexander brothers moved the powertrain 15 inches towards the rear, putting it into the bed where it was concealed by the hard tonneau cover. There were no doors; the driver and passenger lifted up the windshield (taken from the rear hatch of a 1960 station wagon) and swivelled the front metal to provide clearance.
Cleaning the interior was likely much easier than in conventional pickups. In 2009 the Deora was put up for auction in California and was sold for $324,500 (equivalent to $461,000 in 2023). It was described as featuring a 101 bhp 6-cylinder 170 cu in engine.
