The latest offering from DC Design Studio, called the “luxury showroom on wheels,” falls into the former category and is one of the most impressive concepts we’ve seen in recent times. Designed for GM modular, the luxury showroom on wheels defines a whole new level of Go To Market strategy without compromising on the Brand Identity & Experience.
source.image: DC2 Dilip Chhabria
The bus has been designed as a portable luxury showroom for the company, allowing them to showcase their products at various locations. The design of the GM luxury showroom on wheels is extremely radical and much more extreme than any contemporary buses sold in India.
The front features a sloping, wraparound-styled windscreen with slim, trapezoidal clusters for the all-LED headlamps. The lower half of the front profile has a wraparound grille with horizontal slats. The cabin has a lounge with couches and various shelves to display GM Modular’s products.
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The interior also features AC panels, a coffee machine, a television, and other amenities, putting even some luxury vehicles to shame with its premium appeal. DC Design Studio has not revealed the details of the bus on which it is based, nor has it revealed the pricing of the entire modification process and kit.
