It’s 2 a.m., primetime television is long since over, but you can’t sleep. So you turn on the tube. You’re flipping through the channels and the only thing you see are those weird 30-minute commercials for things you probably don’t need, but kind of want now.
image/text credit: Great Big Story
What’s behind this world of too-good-to-be-true products, zany commercials and enthusiastic salespeople? You, my friend, have just entered the world of infomercials—where professional pitchmen like Anthony Sullivan are king. Get the inside scoop on that “as seen on TV” magic.
This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off.(wikipedia)
By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.