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Futuristic Lancia Pu+Ra HPE Concept


Lancia Pu+Ra HPE: this futuristic concept car is pure evolution. A 100% electric car, with a brand vision in terms of range with over 700 km, little more than 10 minutes of charging time and energy consumption less than 10 kWh per 100 km.

source.image: Lancia

70% of its aesthetic surface is sustainable: the seats are made by reinterpreting Lancia fabric, the carpet is made of natural fiber, the glass components of the car are made of recycled material. The perfect synthesis of our idea of the future.

source.image: Lancia

The simple, intuitive, and functional technology of the Lancia Pu+Ra HPE and its interiors are as one and give passengers the feeling of being embraced by an eclectic and new-generation environment.


The innovative S.A.L.A. system, the self-driving option, and the elegant, minimalist dashboard make the interiors smart, inviting, and designed for the future at the same time.Lancia CEO Luca Napolitano gets behind the wheel of the Lancia Pu+Ra HPE, the concept car that represents the brand manifesto for the next 10 years. An exciting, warming and electrifying experience.​

With Lancia Pu+Ra HPE, Lancia journey towards the future begins, drawing inspiration from the past. From the iconic round headlights, recalling the legendary Stratos to the horizontal lines that echo the famous Venetian sunshade structure of the Lancia Beta HPE of the 1970s. A perfect symbiosis between past and present, between purity and radicalism, between innovation and emotion.

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